Japan Shopping Festival is one of Japan's largest shopping campaigns for foreign tourists. It is held twice a year. Department stores, shopping malls, electronic appliance retailers, and outlet stores participate and offer a variety of discounts and events. A promotion including free airline tickets to Japan will be held.

Event Period

December 1,2018 - February 28, 2019


Japan Shopping Tourism Organization (JSTO)

Official Sponsor

JCB Co., Ltd.

Japan Shopping Festival Official Sponsor

Special promotions


Win a prize by answering questionnaire!

Special promotions will be held twice during JSF. Who answer questionnaire have chance to win prizes. Please check each application period with different dates.

Application More details

First chance

From December 1 to December 14, 2018 *until 23:59 JST

Win round-trip ticket to Japan!


  • To book/purchase the ticket TO Japan, click HERE
  • To book/purchase the ticket IN Japan, click HERE

※External website

Second chance

from January 25 to February 15, 2019 *until 23:59 JST

Win Japanese Traditional Crafts!

Special Events


It is a tie-up project that will be held from February 2019, aim to let foreign tourists spend night time more safely with “TOKYO Night time Passport”.

Tourist who takes this passport can enjoy hopping restaurants around Shibuya and Shinjuku area.

For details More details


Venue Sendai, Miyagi prefecture
Time From December 14, 2018 through February 28, 2019. A tie-up event. Special coupons can be used at participating stores around Sendai.
For details More details


Venue Matsuyama, Ehime prefecture
Time From February 5 through February 11, 2019. Coupons and free gifts campaign and hands-on events will be held. There will also be held a special campaign for tourists who purchase certain amount.
For details More details

Many Sales & Events

Attractive discounts and promotional events are held
at participating stores.

※Discounts and event periods vary by store.

Local Information

We introduce special Features of local Japan! Every prefectures has its own features. Please check local events and festivals unique to local places all around Japan.


JAPAN SHOPPING COUPON can be used at participating stores.

*Coupons expiration dates and types of services may vary by store.

Japan's tax exemption program

To make the most of shopping in Japan, you need to know about Japan's tax exemption program.
Tax exemption in Japan basically applies to all items, from general items such as home appliances, accessories, and shoes, to consumable items such as alcohol, food, cosmetics, tobacco, and medicines. Tax is exempt only under certain conditions. Let’s check them out below.

Enjoy your trip to Japan luggage-free with us.

Book easily with your smartphone, have your luggage transported anywhere in Japan, and feel at ease with our multilingual customer support.

LUGGAGE-FREE TRAVEL in Japan 10% Off Campaign for JCB cardmembers.

Daily Shopping News

Our staff at JSF will highlight information on prime events and tourist destinations based on the latest shopping news.
If you have any questions, please feel free to contact us on our official Facebook page.

Official Website

Japan Shopping Now

A total of about 1,000 stores! Get the latest information on stores, festivals, discounts and events. Find your favorite store here.

Official App

Japan Shopping Navi

This is a very convenient app for making shopping in Japan fun and easy!

1. Search

Search for essential shopping information about Japan’s department stores, tax-free shops, wi-fi spots, and more.

2. Items

View pictures of popular products from nearby stores. Updated by the store staff in real time.

3. Scan

Scan product barcodes to immediately receive information about that product in your native language.

4. Coupons

Plenty of coupons to use in-store! Don't miss these special deals.

  • Download on the App Store
  • GET IT ON Google play