More than 500 shops all over Japan welcome all of you and hold a contest that you can win Special Promotion and nice gifts during the period of Japan Shopping Festival. Let's Check, Try, Choose, Purchase, Use and Share items! Enjoy shopping in JAPAN!


Japan Shopping Festival is one of the Japan's largest shopping campaign for foreign tourists. This is held twice a year. Department stores, shopping malls, electronic retailers, and outlet stores participate to host a variety of discounts and events. Also you can join the prize contest and get JSF original goods! We hope you enjoy the hospitality and the shopping environment here in Japan!

Event Period



Japan Shopping Tourism Organization (JSTO)

Official Sponsor

JCB Co., Ltd.

Japan Shopping Festival Official Sponsor



Setouchi, a famous tourist spot in Japan, will host a fun event. The event will take place simultaneously in Okayama Prefecture and Kagawa Prefecture! The event will be something you can only experience here this summer. Enjoy Japanese culture that you have yet to discover.

Many Sales & Events

Attractive discounts and shopping events are held at participating stores.

※Discounts and event periods will vary by store.

Start from August!

Special Promotion

Check special promotions to find discounts, coupons and other promotional events. In one special promotion, you have the chance to get a premium “Japan Shopping Festival” limited pin at stores. Go to the official website for details.

※Actual product may vary from design shown.
※The promotion valid while stocks last.
※Number of pins available variesfrom store to store.

Photo Contest

During your trip in Japan, snap photos of your favorite shop, store item, or location.
To win wonderful prizes, apply to the photo contest.

Japan Prize!

Download the official ''Japan Shopping Navi'' app to play the slot-game and win lucky prizes.

※Actual product may vary from photo shown.
※Prizes may change. Please check the details on the website.

Japan Shopping Navi

You can always get infomation of sales and
popular goods, lucky coupon on your mobile.

  • Download on the App Store
  • GET IT ON Google play

Japan Shopping Navi GPS function enables you to search nearby duty free shops, hospitals, evacuation sites and free of charge Wi-Fi spots. This function provides information such as coupon delivery of shops and restaurants, clothes size charts, explanation about Japanese Yen and how to do duty free procedures as well as sale and event information of more than 500 shops all over Japan. This function is available in English, Simplified Chinese, Traditional Chinese, Korean and Thai.

※Actual product may vary from photo shown.
※Prizes may change. Please check the details on the website.

Shopping Tourist StationNo charge for all service

Come to meet us.
Yukata try-on, photo session and prize-challenge are available.


Location : Tokyo Tower [Google Map]
Event period : Jul.26-Aug.31, 2016